FAQ

Sifting Through the Jargon: Straight Answers 

Question:  Will I get penalized by Google if my content was created by ChatGPT or some other AI language bot?

Answer:  That depends on what you do with the content. If you simply copy and paste the content that’s produced with the AI tool, then yes, you will probably face a penalty by Google at some point. Your blog posts could be de-listed or, in worst cases, your entire site could be de-listed. However, as long as you spend some time fixing, massaging and copy editing that content, then you should be fine. That includes getting rid of:

As long as you take care of those aforementioned AI-detector agitators, then you’ll be fine. Remember, everything you publish needs to provide something of value, no matter how – or who/what – created it!

 

Question:  What if I create content that does not receive a passing grade from some AI detectors but passes others – will that land me in trouble with Google?

Answer: See above. Remember, these AI detectors are not very accurate, as at least one of them marked the U.S. Constitution as “half-AI.” That said, if you’re copy is getting flagged by several AI detectors, tweak/revise the copy as necessary. And if you’ve spent time tweaking, revising and massaging the copy and sections are still getting marked as AI-written? Then it’s OK; remember, those AI detectors are not very accurate. Furthermore, by spending time making the copy better, you’re already doing what Google and the other search engines want you to do with AI-generated copy: You’re spending time with it to make it better, more engaging, more dynamic for the reader.

 

Question: If companies are using ChatGPT, Bard, Jasper and other AI tools to try to write their own content (blogs, social media, website content, email, etc.), then shouldn’t your prices be lower?

Answer: Yes and no. Because of the aforementioned AI tools, we can, indeed, create better, optimized content faster and more efficiently. But that also means we can now give you “bells and whistles” in next to no time, too, that will help make your content stand out. That includes optimizing the content with carefully researched keywords, optimizing your headline so that the content is more visible, and a slew of SEO 

add-ons that pair with the post, such as the meta tags and descriptions, the photo alt tags and even the social media posts that accompany each post. Thanks to the latest tools and technology, we’re able to include all those elements without attaching an exorbitant price to them.


Question:  So what’s really different about the content I order from you today as opposed to what you were giving me a year ago?

Answer: Again, see above. In the past, you would receive excellent quality from one of our many writers, but the content might or might not have targeted and/or appropriate keywords attached with it, the headline likely wouldn’t have ranked well and little to no thought was given to the additional elements you need to add to your post when publishing it on your site (like those additional elements mentioned above, like the tags and tag lines).

 

Question:  Even with an amazing prompt, how can the copy ChatGPT or any other AI tool produce the kind of copy that Google expects with its revamped EEATS guidelines?

Answer: We can’t. AI cannot replace human experience or expertise – at least not yet! That’s why we need a little bit of help from you in the form of one or two quotes to add to each blog post. Same goes for the short bio tagline we add at the end of each post that links back to your website. That helps take care of the two “Es” in EEAT: “Experience” and “Expertise.”